Product, Start-ups, AI

Matt Costa

I create and lead products at the intersection of product, design and AI.
From vision to shipped outcomes.

18+
Years Experience
8
Start-ups
3
Ventures
AI
Exepertise

My Journey

I started as a designer who couldn't stop asking "why" and "what if." That curiosity led me to code, and later to product leadership.

This multidisciplinary foundation has been invaluable throughout my career. I can engage meaningfully with designers about interaction patterns, with engineers about architecture trade-offs, and with executives about business outcomes.

My Approach

I believe the best product decisions come from combining user empathy with business reality. I spend time with customers, dig into data, and then make calls that balance user needs with what the business can actually execute and sustain.

I know that being wrong fast is better than being right slowly, and that the best teams are built on trust, context, and shared ownership of outcomes.

What I'm Looking For

Whether it's building something entirely new, scaling a successful product to new markets, or transforming how an organization approaches product development, I'm energized by challenges that require both strategic thinking and hands-on leadership.

Matt Costa

Recent Experience

Co-Founder
Reap • 2018-Present
Head of Product
Datch • 2020-2024
Principal Product Designer
Auror • 2014-2017

Featured Work

A selection of products I've led across AI, industrial, and marketplace solutions

Reap IR Platform

Reap AI Platform

Co-founded AI-powered investor relations platform serving public companies across 5 exchanges.

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Datch Voice AI

Datch Voice AI

Led product for voice AI platform transforming how frontline workers share knowledge

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Auror Platform

Auror Crime Prevention

Designed award-winning platform that reduced retail theft by 70% at major retailers like Z Energy

Read Case Study