Case Studies
Real challenges, real impact. How I've helped companies solve complex problems and drive meaningful business outcomes.
Challenge
Investor relations teams were drowning in repetitive queries while investors struggled to get timely, accurate information. Traditional IR processes were manual, time-consuming, and didn't scale with evolving investor bases.
Role
I co-founded Reap to transform Investor Relations. We built an intelligent assistant that learns each company's unique story and can answer investor questions 24/7.
Highlights
Challenge
Frontline workers in manufacturing, energy, and utilities were losing critical knowledge when experienced employees retired. Traditional documentation was ignored, and mobile apps were impractical in industrial environments.
Role
I led the product strategy to create a voice-first AI that workers could talk to naturally while working, describing problems in their own words and getting instant, contextual guidance.
I also hired for and led 3 cross-functional product teams, establishing our entire Product and Design Ops.
Highlights
Award-winning retail crime prevention platform
Challenge
Retailers were losing millions to theft but had no way to share information about incidents or track patterns across locations. Each store was fighting crime in isolation.
Role
I led the solutioning and design of web, mobile and desktop experiences, focusing on making incident reporting fast and intuitive.
Highlights
Want to discuss your product challenges?
I'm always interested in hearing about complex product problems and exploring how strategic thinking and user-centered design can drive real business outcomes.
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