For startups
Product, design, and build support for ambitious startups
From first ideas to growing products, I help founders shape solutions, make better product decisions, design experiences, and move faster with practical hands-on support.
Startups move quickly. The best decisions compound.
Building a company means making decisions every day.
- What should we build?
- What matters most?
- What should wait?
- How do we get this into customers' hands?
Sometimes you need additional perspective, capacity, or experience to help move things forward.
That's where I can help.
Common situations I help with
Defining an MVP
Clarify scope, identify assumptions, and create a practical first version.
Planning a new feature
Turn ideas into requirements, workflows, designs, and implementation plans.
Improving an existing product
Review experiences, identify opportunities, and prioritise improvements.
Preparing for growth
Support teams through product decisions, scaling challenges, and new opportunities.
Exploring AI
Identify where AI can create value and where it is likely to become a distraction.
How I help
Product
Strategy, reviews, discovery, prioritisation, roadmapping, customer understanding, and feature planning.
Design
User journeys, workflows, interface design, prototypes, specifications, and customer experience improvements.
Build
Technical planning, delivery support, design reviews, implementation guidance, AI-assisted workflows, and launch support.
Startup stages
Exploring an idea
Understand the problem, customer, opportunity, and risks before investing heavily.
Building an MVP
Shape the product, define scope, and create a path to launch.
Finding traction
Improve onboarding, customer experience, retention, and product direction.
Growing the team
Create alignment between founders, product, design, and engineering.
Experience founders can borrow
Over the last two decades I've worked across startups, scale-ups, founder-led businesses, and venture-backed companies.
I've been a founder, product leader, designer, mentor, and builder.
That perspective allows me to contribute across strategy, design, delivery, and execution depending on what the business needs most.
Supporting founders, accelerators, and startup programmes
I regularly work with founders and teams during periods of growth, change, and product development.
Support can include product reviews, office hours, workshops, product strategy, UX design, AI exploration, MVP planning, and delivery support.
Available for direct startup engagements, accelerator cohorts, and startup programmes.
Building something?
Whether you're exploring an idea, launching an MVP, improving an existing product, or preparing for growth, I'd be happy to learn more.